The Short Version
We collect the bare minimum to respond to your inquiry and improve our site. We don't sell your data. We don't spam you. If you want us to delete your info, email sales@optimacore.io and we'll handle it within 30 days.
What We Collect
Information you give us directly:
- Name and email address (from our contact form)
- Your message about business challenges you're facing
- Any other details you choose to share
Information collected automatically:
- IP address, browser type, device info, and pages you visit (via Google Analytics)
- Cookie identifiers for analytics and ad measurement (via Google Tag Manager)
- Referral source (how you found us)
How We Use It
- Respond to you — when you submit our contact form, we use your info to get back to you with practical next steps
- Improve our site — we use analytics to understand which pages are helpful and which aren't
- Measure our ads — we track whether our advertising leads to actual conversations (conversion tracking)
We do not use your data for profiling, automated decision-making, or selling to third parties. Ever.
Third-Party Services
We use these services to run our site. Each has its own privacy policy:
- Web3Forms — processes contact form submissions (name, email, message). Their policy
- Google Analytics — website traffic analytics (IP address, browsing behavior, device info). Their policy
- Google Tag Manager — manages our analytics and ad scripts. Their policy
- Google Ads — conversion tracking to measure ad effectiveness. Their policy
- Google Fonts — loads our typefaces (Newsreader, Public Sans, IBM Plex Mono). Your IP address is sent to Google when fonts load. Their policy
- Vercel — website hosting and CDN (server logs, IP address). Their policy
Cookies
Our site uses cookies for analytics (Google Analytics) and ad measurement (Google Ads). These help us understand traffic patterns and whether our advertising is working.
You can control cookies through your browser settings. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Where Your Data Goes
Your data may be processed in the United States and other countries by our third-party service providers (Google, Vercel, Web3Forms). These providers operate under their own privacy policies and applicable data protection frameworks.
How Long We Keep It
- Form submissions: 2 years from the date you submitted the form
- Analytics data: governed by Google Analytics retention settings (14 months)
After these periods, data is automatically deleted.
Your Rights
You can:
- Request access to the data we hold about you
- Ask us to correct or delete your data
- Opt out of analytics tracking (see Cookies section above)
How: Email sales@optimacore.io and we'll respond within 30 days.
If you're a Canadian resident, your rights under PIPEDA (Personal Information Protection and Electronic Documents Act) are protected. If you're in the EU or UK, your rights under GDPR are respected.
Data Security
Our site is served over HTTPS. We use trusted third-party providers and limit access to personal data to only what's necessary. No system is 100% secure, but we take reasonable steps to protect your information.
Changes & Contact
We'll update the date at the top of this page when this policy changes. If you have questions, reach out at sales@optimacore.io.