About OptimaCore
OptimaCore was built on a simple belief: not everything should be automated. We've spent 10+ years designing systems that handle the robotic work — so people can do the human work that makes businesses worth running.
We started OptimaCore because we kept seeing the same pattern: businesses stuck doing work a computer should handle. They'd either overpay for tools they'd never fully use, or cobble together spreadsheets and manual processes that broke every time someone went on vacation.
Now we bring that same depth of experience to every engagement — fast, focused, and without the overhead.
We're an AI-first team made up of engineers and product managers with 25+ years of experience solving real operational and product problems.
Our experience spans healthcare, construction, ad tech, finance, marketing, telecommunications, ad agencies, government, and investment firms — across organizations of every size.
After completing our Master's work in AI/ML, we decided to bring that experience together into a new kind of company: one that builds modern software people actually enjoy using. We start with the user experience and build backwards, so the biggest objection isn't "this is too complex"—it's "how did we ever work without this?"
From complex systems to simple standard operating procedures, we take on problems of any size.
Our Philosophy
"We automate the robotic. We protect the human. That's the line we draw on every project."
"We only ship AI that is traceable, debuggable, and measurable. No opaque black boxes."
"We design around your existing systems, not against them."
"We measure success in hours saved, errors prevented, and revenue impact—not lines of code."
Credentials & Partnerships
Government of Ontario
Approved Vendor
Registered as an approved vendor with the Government of Ontario, meeting their standards for technology consulting and software delivery.
Salesforce
Registered Consulting Partner
Part of the Salesforce Partner Program, enabling us to build custom integrations and AI agents within the Salesforce ecosystem.
Selected Results
End-to-end campaign platform for a mid-sized advertising agency
85% reduction in reporting time
Compliance automation for a medical device company
2wk → 4hrs audit prep time
Unified workflow replacing 6 spreadsheets for an HVAC company
80% reduction in admin time
Ready to find your bottleneck?
"85% reduction in reporting time — the team now focuses on strategy."
— Metric Media Group
Let's Build Something Together
Tell us what robotic work your team is stuck doing. We'll show you what to automate and what to leave human — free, no strings attached.